* { box-sizing: border-box; }
:root {
  --ink: #171412;
  --ink-soft: #2b2521;
  --red: #d71920;
  --red-dark: #a90f16;
  --cream: #f8f6f2;
  --sand: #efe9e3;
  --white: #fff;
  --muted: #766f69;
  --line: rgba(23,20,18,.14);
  --radius: 18px;
  --max: 1180px;
  --shadow: 0 18px 60px rgba(25, 17, 12, .12);
}
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--cream); font-family: Inter, ui-sans-serif, system-ui, sans-serif; line-height: 1.55; overflow-x: hidden; }
body::selection { background: var(--red); color: var(--white); }
a { color: inherit; text-decoration: none; }
button { font: inherit; }
img, video { display: block; max-width: 100%; }
.site-header { position: sticky; top: 0; z-index: 20; display: flex; justify-content: space-between; align-items: center; min-height: 74px; padding: 0 clamp(20px, 5vw, 72px); background: var(--ink); color: var(--white); }
.brand { display: inline-flex; flex-direction: column; line-height: .95; letter-spacing: .18em; }
.brand__name { font-size: 14px; font-weight: 800; }
.brand__sub { margin-top: 5px; color: var(--red); font-size: 10px; font-weight: 700; letter-spacing: .48em; text-indent: .48em; }
.header-cta { display: inline-flex; align-items: center; gap: 10px; padding: 11px 16px; border: 1px solid rgba(255,255,255,.32); border-radius: 99px; color: #fff; font-size: 11px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; transition: .25s ease; }
.header-cta:hover, .header-cta:focus-visible { background: var(--red); border-color: var(--red); transform: translateY(-2px); }
.section-shell { width: min(calc(100% - 48px), var(--max)); margin: 0 auto; }
.hero { display: grid; grid-template-columns: minmax(0, .86fr) minmax(0, 1.14fr); min-height: 720px; align-items: center; gap: clamp(20px, 5vw, 88px); padding-top: clamp(46px, 7vw, 100px); padding-bottom: clamp(48px, 7vw, 98px); }
.hero__copy { position: relative; z-index: 1; }
.eyebrow { margin: 0 0 18px; color: var(--red); font-size: 11px; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; }
.hero h1, h2 { margin: 0; letter-spacing: -.065em; line-height: .98; }
.hero h1 { font-size: clamp(46px, 6vw, 86px); font-weight: 800; text-transform: uppercase; }
h1 em, h2 em { color: var(--red); font-style: normal; }
.hero__lead { max-width: 420px; margin: 30px 0 24px; color: var(--muted); font-size: 16px; }
.price-lockup { display: flex; flex-direction: column; gap: 2px; margin-top: 26px; }
.price-lockup span, .economy { color: var(--muted); font-size: 13px; }
.price-lockup strong { font-size: 36px; font-weight: 800; letter-spacing: -.06em; }
.economy { margin: 3px 0 26px; }
.button { display: inline-flex; justify-content: center; align-items: center; gap: 18px; min-height: 50px; padding: 14px 22px; border: 1px solid transparent; border-radius: 999px; cursor: pointer; font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; transition: transform .25s ease, background .25s ease, color .25s ease, box-shadow .25s ease; }
.button:hover, .button:focus-visible { transform: translateY(-3px); box-shadow: 0 12px 24px rgba(23,20,18,.14); }
.button--red { background: var(--red); color: var(--white); }
.button--red:hover, .button--red:focus-visible { background: var(--red-dark); }
.button--dark { background: var(--ink); color: var(--white); }
.button--dark:hover, .button--dark:focus-visible { background: var(--red); }
.button--outline { border-color: var(--ink); color: var(--ink); }
.button--outline:hover, .button--outline:focus-visible { background: var(--ink); color: var(--white); }
.hero__visual { position: relative; min-height: 570px; display: grid; place-items: center; }
.hero__visual img { position: relative; z-index: 1; width: min(100%, 620px); mix-blend-mode: multiply; border-radius: 4px; }
.product-thumbs { position: absolute; left: 2%; bottom: 4%; z-index: 3; display: flex; gap: 8px; }
.product-thumb { width: 56px; height: 56px; padding: 0; overflow: hidden; border: 2px solid transparent; border-radius: 10px; background: var(--white); cursor: pointer; opacity: .72; transition: .2s ease; }
.product-thumb img { width: 100%; height: 100%; object-fit: cover; }
.product-thumb:hover, .product-thumb--active { border-color: var(--red); opacity: 1; transform: translateY(-2px); }
.hero__halo { position: absolute; z-index: 0; width: min(90%, 520px); aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle, rgba(215,25,32,.12), rgba(215,25,32,0) 67%); }
.hero__stamp { position: absolute; right: 5%; bottom: 12%; z-index: 2; display: grid; place-items: center; width: 94px; height: 94px; border: 1px solid var(--red); border-radius: 50%; color: var(--red); font-size: 22px; font-weight: 800; line-height: .8; transform: rotate(12deg); }
.hero__stamp small { font-size: 9px; letter-spacing: .14em; }
.reveal { animation: reveal .8s both; }
.reveal--delay { animation-delay: .12s; }
@keyframes reveal { from { opacity: 0; transform: translateY(22px); } to { opacity: 1; transform: translateY(0); } }
.video-section { padding: clamp(72px, 10vw, 136px) 0; }
.section-heading { max-width: 560px; margin-bottom: 42px; }
.section-heading--center { margin-right: auto; margin-left: auto; text-align: center; }
.section-heading h2 { font-size: clamp(40px, 5.3vw, 68px); font-weight: 800; text-transform: uppercase; }
.section-heading > p:last-child { max-width: 540px; margin: 22px auto 0; color: var(--muted); font-size: 15px; }
.video-frame { position: relative; max-width: 960px; margin: 0 auto 22px; overflow: hidden; background: #111; box-shadow: var(--shadow); }
.video-frame--portrait { width: min(100%, 420px); border-radius: 14px; }
.video-frame video { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; }
.video-frame--portrait video { aspect-ratio: 9 / 16; object-fit: contain; }
.video-note { position: absolute; right: 14px; bottom: 14px; padding: 5px 9px; border-radius: 99px; background: rgba(0,0,0,.56); color: rgba(255,255,255,.72); font-size: 9px; letter-spacing: .04em; }
.text-link { display: flex; justify-content: center; gap: 10px; color: var(--red); font-size: 11px; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; }
.kits { padding: clamp(76px, 10vw, 136px) 0; border-top: 1px solid var(--line); }
.kit-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.kit-card { position: relative; display: flex; flex-direction: column; align-items: flex-start; min-height: 298px; padding: 26px 24px; border: 1px solid var(--line); border-radius: var(--radius); background: rgba(255,255,255,.5); color: var(--ink); cursor: pointer; text-align: left; transition: .25s ease; }
.kit-card:hover { border-color: rgba(215,25,32,.5); transform: translateY(-4px); }
.kit-card[aria-checked="true"] { border: 2px solid var(--red); background: var(--white); box-shadow: 0 14px 40px rgba(215,25,32,.10); }
.kit-card[aria-checked="true"]::after { position: absolute; top: 19px; right: 20px; width: 10px; height: 10px; border-radius: 50%; background: var(--red); content: ""; }
.kit-card__number { color: var(--red); font-size: 12px; font-weight: 800; letter-spacing: .12em; }
.kit-card__title { margin-top: 28px; font-size: 21px; font-weight: 800; letter-spacing: -.04em; }
.kit-card__detail { color: var(--muted); font-size: 12px; }
.kit-card strong { margin-top: 24px; font-size: 30px; letter-spacing: -.06em; }
.kit-card__unit, .kit-card__saving { font-size: 11px; font-weight: 700; }
.kit-card__unit { color: var(--muted); }
.kit-card__saving { margin-top: 6px; color: var(--red); }
.kit-card__caption { margin-top: auto; color: var(--muted); font-size: 12px; }
.kit-card__badge { position: absolute; top: -12px; left: 18px; padding: 4px 10px; border-radius: 99px; background: var(--red); color: var(--white); font-size: 9px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.fine-print { margin: 20px 0 26px; color: var(--muted); font-size: 11px; }
.kit-summary { display: flex; justify-content: space-between; align-items: center; gap: 22px; padding-top: 23px; border-top: 1px solid var(--line); font-size: 14px; font-weight: 700; }
.testimonials { padding: clamp(74px, 9vw, 128px) 0; }
.testimonial-shell { display: grid; grid-template-columns: 48px minmax(0, 1fr) 48px; gap: 22px; align-items: center; max-width: 960px; margin: 0 auto; }
.testimonial-card { display: grid; grid-template-columns: minmax(160px, 280px) 1fr; min-height: 350px; overflow: hidden; border-radius: var(--radius); background: var(--white); box-shadow: var(--shadow); }
.testimonial-card__photo { width: 100%; height: 100%; min-height: 350px; object-fit: cover; object-position: center; }
.testimonial-card__copy { display: flex; flex-direction: column; justify-content: center; padding: clamp(28px, 6vw, 64px); }
.testimonial-card__quote { margin: 0 0 27px; font-size: clamp(18px, 2.2vw, 26px); font-weight: 500; line-height: 1.35; letter-spacing: -.035em; }
.testimonial-card__quote::before { display: block; margin-bottom: 18px; color: var(--red); content: "“"; font-size: 58px; font-weight: 800; line-height: .5; }
.testimonial-card__name { font-size: 14px; font-weight: 800; }
.testimonial-card__place { color: var(--muted); font-size: 12px; }
.testimonial-card__verified { margin-top: 20px; color: var(--red); font-size: 10px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.carousel-arrow { display: grid; place-items: center; width: 48px; height: 48px; border: 1px solid var(--line); border-radius: 50%; background: transparent; color: var(--ink); cursor: pointer; font-size: 20px; transition: .2s ease; }
.carousel-arrow:hover, .carousel-arrow:focus-visible { border-color: var(--red); background: var(--red); color: var(--white); }
.carousel-dots { display: flex; justify-content: center; gap: 8px; margin-top: 26px; }
.carousel-dot { width: 7px; height: 7px; padding: 0; border: 0; border-radius: 99px; background: #c9c2bc; cursor: pointer; transition: .2s ease; }
.carousel-dot[aria-current="true"] { width: 24px; background: var(--red); }
.swipe-hint { margin: 17px 0 0; color: var(--muted); text-align: center; font-size: 11px; }
.story { display: grid; grid-template-columns: 1fr 1fr; align-items: center; min-height: 620px; gap: clamp(34px, 8vw, 120px); padding: clamp(30px, 6vw, 84px); }
.story--light { width: min(100%, 1270px); margin: 0 auto; background: var(--sand); }
.story--dark { width: min(100%, 1270px); margin: 0 auto; background: var(--ink); color: var(--white); }
.story__image { overflow: hidden; }
.story__image img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.story__copy { max-width: 450px; }
.story__copy h2 { font-size: clamp(40px, 5vw, 68px); text-transform: uppercase; }
.story__copy p:not(.eyebrow) { margin: 25px 0 30px; color: var(--muted); font-size: 15px; }
.story--dark .story__copy p:not(.eyebrow) { color: rgba(255,255,255,.66); }
.eyebrow--light { color: #f0444a; }
.how-to { padding: clamp(76px, 10vw, 136px) 0; }
.how-to__grid { display: grid; grid-template-columns: 1fr 1fr; align-items: center; gap: clamp(32px, 8vw, 100px); }
.how-to__grid > img { width: 100%; border-radius: var(--radius); }
.how-to__steps { display: grid; grid-template-columns: 42px 1fr; align-items: center; gap: 0 18px; }
.how-to__steps span { display: grid; place-items: center; width: 36px; height: 36px; border-radius: 50%; background: var(--red); color: var(--white); font-size: 11px; font-weight: 800; }
.how-to__steps p { padding: 22px 0; border-bottom: 1px solid var(--line); font-size: 15px; }
.faq { padding: clamp(70px, 10vw, 130px) 0; border-top: 1px solid var(--line); }
.faq-list { max-width: 800px; margin: 0 auto; border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { display: flex; justify-content: space-between; gap: 18px; padding: 23px 0; cursor: pointer; list-style: none; font-size: 16px; font-weight: 700; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary span { color: var(--red); font-size: 22px; font-weight: 400; transition: transform .25s ease; }
.faq details[open] summary span { transform: rotate(45deg); }
.faq details p { max-width: 650px; margin: -5px 0 23px; color: var(--muted); font-size: 14px; }
.final-cta { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, .95fr); align-items: center; gap: clamp(36px, 8vw, 110px); padding-top: 20px; padding-bottom: 130px; }
.final-cta__image { overflow: hidden; border-radius: var(--radius); }
.final-cta__image img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.final-cta__copy h2 { font-size: clamp(40px, 5vw, 68px); text-transform: uppercase; }
.final-cta__copy p:not(.eyebrow) { max-width: 370px; margin: 24px 0 28px; color: var(--muted); }
.site-footer { display: flex; justify-content: space-between; align-items: center; gap: 22px; padding: 31px clamp(20px, 5vw, 72px); background: var(--ink); color: rgba(255,255,255,.62); font-size: 11px; }
.brand--footer { color: var(--white); }
.site-footer a:hover { color: var(--white); }
.checkout-dialog { width: min(calc(100% - 38px), 500px); padding: 38px; border: 0; border-radius: 22px; color: var(--ink); background: var(--cream); box-shadow: 0 30px 100px rgba(0,0,0,.3); }
.checkout-dialog::backdrop { background: rgba(23,20,18,.72); backdrop-filter: blur(4px); }
.checkout-dialog h2 { font-size: 34px; text-transform: uppercase; }
.checkout-dialog p:not(.eyebrow):not(.dialog-selection) { color: var(--muted); font-size: 14px; }
.dialog-selection { padding: 14px 16px; border-left: 3px solid var(--red); background: rgba(215,25,32,.08); font-size: 13px; font-weight: 800; }
.dialog-close { position: absolute; top: 14px; right: 17px; border: 0; background: none; color: var(--ink); cursor: pointer; font-size: 28px; line-height: 1; }
@media (max-width: 800px) {
  .section-shell { width: min(calc(100% - 34px), 620px); }
  .hero { grid-template-columns: 1fr; min-height: auto; gap: 20px; padding-top: 62px; }
  .hero__copy { order: 1; }
  .hero__visual { order: 0; min-height: 360px; }
  .hero__visual img { width: min(100%, 480px); }
  .product-thumbs { left: 0; bottom: 0; }
  .hero__stamp { right: 2%; bottom: 6%; width: 74px; height: 74px; font-size: 18px; }
  .kit-grid { grid-template-columns: 1fr; }
  .kit-card { min-height: 232px; }
  .kit-card__title { margin-top: 14px; }
  .kit-card strong { margin-top: 14px; }
  .kit-card__caption { margin-top: 14px; }
  .testimonial-shell { grid-template-columns: 34px minmax(0, 1fr) 34px; gap: 7px; }
  .testimonial-card { grid-template-columns: 1fr; min-height: 0; }
  .testimonial-card__photo { height: 310px; min-height: 0; }
  .testimonial-card__copy { padding: 28px 26px 32px; }
  .carousel-arrow { width: 34px; height: 34px; font-size: 16px; }
  .story, .how-to__grid, .final-cta { grid-template-columns: 1fr; }
  .story { min-height: 0; gap: 35px; padding: 34px 22px 48px; }
  .story--dark .story__copy { order: 1; }
  .story--dark .story__image { order: 0; }
  .how-to__steps { margin-top: 6px; }
  .final-cta { gap: 33px; padding-bottom: 86px; }
  .site-footer { flex-direction: column; align-items: flex-start; }
}
@media (prefers-reduced-motion: reduce) { *, *::before, *::after { scroll-behavior: auto !important; animation-duration: .01ms !important; transition-duration: .01ms !important; } }